iGB Live at ExCeL London
iGB Live moved to London in 2025. The organiser called its 2024 show the last edition held in Amsterdam, and the first London edition ran on 2–3 July 2025 at ExCeL London. The 2026 edition returned to ExCeL on 1–2 July, and the organiser lists 7–8 July 2027 at the same venue.
Attendance, speakers and the programme for each edition are in our iGB Live London dates, venue and attendance guide.
With only two expo days, decide in advance which day each shot belongs to. For 2026 the organiser listed the show as open 09:30–18:00 on 1 July and 10:00–18:00 on 2 July, with build-up access until 09:30 on the first morning. If you want your stand photographed empty, like Slotegrator’s 2025 stand in the photos below, plan that shot for before visitors arrive.
What we shot for each exhibitor
2025
- Greentube. 8 hours of video over two half-day sessions of 4 hours each: a 90-second highlights video with team and partner interviews, plus two 30-second vertical Reels, one per day. The Day 1 Reel was edited that evening and published the next morning, while the show was still running. The Day 2 Reel went out after the expo ended, as a recap. We took photos as well. As part of a larger paid campaign, the two Reels reached 120,000 and 90,000 views, against an average of about 2,000 for the brand’s videos. The Greentube case study covers why the Reel posted during the show got higher engagement.
- Key Affiliates. A 61-second recap cut from 2 hours of footage filmed across both days: the stand, client meetings and the solutions on show. Photos of meetings at the stand too.
- Slotegrator. A 77-second recap from 2 hours of footage filmed across both days, and photos, including the red stand before visitors arrived.
- Pay.com. Photos only.
2026
- Greentube, for the second year. Two half-days of 4 hours each, cut into a 64-second recap of the stand, product and game showcases, networking and behind-the-scenes interviews, plus a 30-second vertical recap Reel and photos.
- Slotegrator, also for the second year. An hour on each day for a 64-second recap of its black-and-green stand, networking and an on-camera interview, plus photos.
- Satchel. One session of under two hours covering the venue, the stand and an on-camera interview, cut into a 74-second recap, plus photos.
- AffRepublic. An hour on each day, cut into a 30-second vertical Reel of the stand, the team and visitors coming through.
What exhibitors book at iGB Live
Those jobs fall into three shapes.
- A short slot on each day. Key Affiliates and Slotegrator each got a recap from 2 hours of footage filmed across both days in 2025. In 2026, an hour on each day gave Slotegrator a recap with an interview and AffRepublic a Reel.
- A half day on each day. Greentube had 4 hours on each day in both years. That time went into interviews, product showcases, a horizontal recap each year and vertical Reels.
- One visit. Satchel’s single session of under two hours covered the venue, the stand and an interview.
Six of the eight jobs combined event photography and event videography.
Planning coverage for iGB Live 2027
For 7–8 July 2027, tell us whether you need one day or both, how long on the stand each day, and the end result you are after: photos, Reels, interviews or a recap. Then get a coverage plan.
In 2026 iGB Live closed at 18:00 on both days, well inside the 8 PM limit for same-day delivery. The remaining conditions are a seat at the venue for our team, a fast internet connection, no overlapping scenes and payment completed on the day. If one is missing, delivery moves to within 3 days. See all packages.
