iGB Live London 2027 takes place on 7–8 July 2027 at ExCeL London. The organiser, which styles the show iGB L!VE, describes it as bringing together iGaming operators, affiliates, tech vendors, game providers and innovators. It is run by World Gaming (previously Clarion Gaming), part of the Clarion Events Group.
Dates and venue: 7–8 July 2027 at ExCeL London
The organiser’s homepage and register-interest page both give these dates. For now the site offers free 2027 pre-registration, and its register-interest page says registration has not gone live yet.
The address is ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL. The organiser’s FAQ gives E16 1FR as the car park postcode. The nearest stations are on the Elizabeth line and the DLR: Custom House for the west entrance, Prince Regent for the ICC and the east entrance.
The 2027 halls are not published. In 2026 the show used halls S3 to S13, entry to the expo was free, some side events were paid or ticketed, and visitors had to be over 18.
Opening hours
Hours for 2027 are not published. The organiser’s FAQ and contractor timetable still show 2026:
- 30 June 2026: badge collection for pre-registered visitors; exhibitor build-up 13:00–20:00, with a hi-vis vest and safety boots required
- 1 July 2026: exhibitor access from 08:00; open to visitors 09:30–18:00
- 2 July 2026: exhibitor access from 09:30; open to visitors 10:00–18:00
Speakers and conference
The organiser has not listed any 2027 speakers. Its apply-to-speak page gives an application deadline of 29 May 2027.
The 2026 speaker list is still online at igblive.com/agenda/speakers. By our count it holds 107 profiles; the organiser did not publish a total. Speakers on the list include Emilie Jirsch (Chief Marketing Officer, Dabble), Lex Scott (Vice President of Gaming, ITV Studios) and Ewa Bakun (Director, ICE Research Institute). For the new WorldGaming M&A Summit, where tickets were by application only, the organiser named Morgan Stanley’s Laurence Hopkins, Paolo Della Rovere and Bally’s Robeson Reeves.
The 2026 agenda ran from 30 June to 2 July, through show-floor theatres, paid workshops and invite-only summits. The agenda page sorts it into Expo Days, B2B iGB Trends, Affiliate iGB Trends, the iGaming Africa Summit, the M&A Summit, Sustainable Gambling, Pitch iGB, WorldGaming Executive, Networking Events and the Startup Accelerator. The 2026 edition ended on 2 July with the 21-category iGB Affiliate Awards on the 31st floor of The Shard.
Before the 2025 show, the organiser announced a programme it called “the TED of iGaming”, with 30 sessions and a keynote by Claire Williams OBE. Its post-show report on 2024 in Amsterdam counted a 21-session conference programme with over 50 speakers.
How many people attend iGB Live London
No 2026 results are published yet. Post-show figures the organiser reported for earlier editions:
- 2025, London: 20,227 visits from 149 nations. This counts visits, not unique attendees. igamingbusiness.com reported it on 1 August 2025, quoting Clarion Gaming’s head of marketing and brand, and igblive.com repeated it on 2 April 2026.
- 2024, Amsterdam: 9,788 unique visitors from 131 nations, generating more than 20,400 show-floor visits, in igblive.com’s post-show report of 6 August 2024.
- 2022: 5,022 attendees, in the same 2024 report.
The 2025 results put the 2024 visit count at 17,498 instead, so this guide leaves out growth percentages.
Pre-show marketing figures are separate: igblive.com projected 15,000 attendees for both 2025 and 2026, which cannot be compared with visits.
Exhibitors
- 2025, London: 300+ exhibitors and sponsors, listed under “2025 in Numbers” on igblive.com’s About page. The same 300+ was on that page in March 2025, before the show opened.
- 2024, Amsterdam: over 300 exhibitors and sponsors, in igblive.com’s post-show report of 6 August 2024.
- 2026, London: no organiser count. The exhibitor list held 203 exhibitors and 47 media partners by our count.
From Amsterdam to London
Before London, the show was held at RAI Amsterdam. In April 2021 the organiser announced that year’s edition there for 28 September to 1 October, alongside iGB Affiliate Amsterdam. The last Amsterdam edition ran 16–19 July 2024, with expo days on 17–18 July.
A news item of 24 May 2024 describes Clarion Gaming and ExCeL London planning the move. After the first London show, Clarion Gaming’s head of marketing and brand said the relocation was made so the show could keep growing.
The first London edition ran on 2–3 July 2025, inside London iGaming Week (1–4 July). The second, on 1–2 July 2026, was part of World iGaming Week, with the theme “All In”: casino, affiliates and, in a FIFA World Cup year, sports betting operators.
We filmed and photographed exhibitors at iGB Live London in 2025 and 2026, including Greentube and Slotegrator: see iGB Live London photographer and videographer.