During iGB Live in London, we worked with Greentube to produce two short-form Reels — one for each day of the event.
✅ The first video was filmed, edited, and delivered on Day 1, and published early the next morning, while the event was still happening.
✅ The second video was posted after the expo had ended, serving more as a recap.
The difference was immediate:
📊 Reel 1 reached 120,000 views
📊 Reel 2 reached 90,000 views
📊 Average views for the brand’s videos are around 2,000, which is a +5,900% increase in reach
Both videos were part of a larger paid campaign, but the first Reel saw significantly higher engagement.
Why? Because it hit right in the moment, while people were still at the venue, checking their phones, and sharing live impressions.
That’s exactly what Reels are for:
→ To create real-time engagement
→ To amplify your visibility during the event
→ To maximise your overall marketing campaign
Longer recap videos still play a vital role — they’re perfect for PR, press, and future outreach. But if you want to drive traffic to your booth, boost visibility, and generate leads while your audience is most alert, you need to post instantly. Posting in the moment is key.
The best strategy? Choose a package that includes both fast social content and strategic recap videos.
At Event Content Lab, we specialise in same-day delivery of high-impact photos and Reels, as well as recap videos that capture the energy of your event.
We filmed Greentube and other exhibitors at iGB Live London in 2025 and 2026. The recaps are on our iGB Live London photographer and videographer page.
Want to make the most of your next expo?
Let’s talk about how we can help!